It’s been a little over a month since our first music festival and with DMP’s three year anniversary approaching, we can’t help but look back on this monumental success. July 31st marks DMP’s breakthrough into the festival industry. Though we are widely known for producing weekly events throughout the city, we wanted to push our boundaries and create something new.
At 8:00am, the team arrived early at Soma Streat Food Park. After setting up the stages and merch booths, our guests started filing in as DJ Sparky and Devarock opened with a B2B hip hop and R&B set. Mobs of people were gathering through the venue, dancing with their friends, and munching on food from SoMa Streat’s food trucks. WSPA’s adult hip hop team, The Company, graced the stage with their notoriously intricate and unified dance moves, carefully choreographed with precision. Their performance hyped up the audience to a mix of classic and contemporary Bay Area anthems—ranging from Mistah F.A.B.’s “Ghostride the Whip” and P-Lo’s “Light this B**** Up.”
Meanwhile, Celi spun at All About the Baes R&B tent, followed by Tully and DJ Persia. The DJs had the house swaying to classics and singing along to their favorite throwbacks. Paul Jerel, DJ Patrix, and Brandon Jay closed off the day club as Just Theo, Hella Irry, DJ Midnight were energizing festival goers at the main stage for DMP’s headlining acts — Rexx Life Raj, Show Banga, Mistah F.A.B., and Too Short.
Berkeley rapper, producer, and singer, Rexx Life Raj shared his conscious perspective through his soulful melodies. Rexx’s lyrics were captivating the crowd as they listened to “Handheld GPS,” “Running Man,” & “Sh*t N’ Floss.” The opening keys to Show Banga’s “How We Rock” immediately had friends giggin together and chanting their squads’ anthem while “Aww Sh*t,” drove listeners to bang their heads to its heavy hitting beat.
Mistah F.A.B.’s performances of “N.E.W Oakland” and “Sideshow” had the audience feelin’ themselves, but what shocked us all was his spur of the moment freestyle. Every two lines, the audience presented The Freestyle King with a random object, which became the designated subject of his following two bars. Following this fluid verse was a surprise performance from Trunk Boiz. This live performance was the perfect, extra touch to the show, as the crowd was caught off guard hearing the iconic single, “Cupcake No Fillin’.”
After a heavy lineup of hip hop and hyphy, what better way than to end the show with one of Bay Area’s most legendary artists? Too Short’s “Blow the Whistle” unified the crowd and proved Bay Area pride as every last word was celebrated and sung.
With over 1,600 people in attendance, our first sold out music festival is a milestone for our team. This sets the tone for future events as we continue to grow. We would like to thank our sponsors, staff, artists, media team, and of course, our guests for helping this idea come to life.